Who are we & how can we serve you?
Financial Joy Academy (FJA) is a unique step-by-step behaviour change programme that we’ve created to help you or your family achieve Financial Independence or Financial Freedom.
Our programme will help to close the Behaviour Gap between where you’re now in your money journey and where you want to get to.
FJA is a unique mix of courses and masterclasses (with Action Plans), fortnightly group coaching by us and guest experts, an inspiring and supportive community of ‘Dream Makers’, masterminds and accountability.
Dream Makers at FJA have achieved results such as starting and growing online businesses or side hustles, buying their first property, growing stock market investments by over 20% in a year, receiving 5-figure promotions at work, transitioning from Employee to Entrepreneur, becoming debt-free, doing property joint ventures with others, improved their relationship with money, etc.
It has been created to help you at all stages to take action, get practical knowledge and support to stay motivated to reach Financial Independence faster.
Please read our FAQs before joining FJA.
We achieved Financial Independence in 10 years even with the challenges that come with being First Generation immigrants.
This required a radical change in mindset, the use of creativity, and a relentless focus on Personal Development.
We have created FJA to show you practically how you can do the same but a lot faster using our experiences in creating successful online businesses, investing in the stock market and in property, etc.
In addition, we will walk with you hand in hand no matter your stage of the money journey. All we need is your willingness to take action.
Who Is FJA For?
FJA is not for everyone. It’s important that we make that clear.
It has been created for people who want a radical change in their lives financially.
You could be single or in a family unit.
Or an employee, aspiring entrepreneur or self-employed small business owner.
We refer to our members as Dream Makers, with a focus on learning, working hard, taking action and having fun.
In all, FJA is here to help you create a desirable life of Financial Joy for you or your family.
If this sounds exciting to you, then we’d love you to join us.
We want you to experience the joy of flexibility and freedom like we do.
We’re able to spend more time with our children, travel and have unique experiences as they grow.
Plus, we’re able to work from anywhere in the world although based in London.
If we ever stop working, our assets continue to make us enough money to cover all our monthly expenses.
This is exactly the financially independent life that we want to teach you how to build.
We have created FJA to be your affordable life learning platform.
We’ll support you personally, together with our community of fellow Dream Makers.
Are you ready to take action and start?
Six Ways We Help You
Courses
Coaching
Community
Access to our private custom community of fellow Dream Makers for genuine support, help, motivation and inspiration from others also on the journey. We also give you access to 3 Masterminds that we run.
Accountability
To help you truly take action, we will give you ongoing accountability through course Action Plans, member-to-member Accountability Partnerships, periodic check-ins and more.
Networking
Experts
Enjoy monthly interviews and masterclasses from experts in niche areas such as starting and growing online businesses, property investing, stock market investing, retirement planning, side hustles, wealth creation, etc.
We are Ken and Mary
Founders of Award-winning money blog and YouTube channel, The Humble Penny. We achieved Financial Independence in 10 years aged 34.
I’ve helped to create and grow high growth entrepreneurial business and gained experience in the investment business for over 12 years. I’m a Chartered Accountant (ACA, ICAEW) and hold an MBA from the University of Cambridge. I have also served as an Executive Chief Financial Officer for years and co-created multiple family businesses. I’m a First Generation immigrant.
Mary is a skilled marketer and creative with experience in everything from setting up childcare businesses to video editing to product launches.
Our mission is to inspire you to create a life of freedom for you and your family.
We are Ken and Mary
Our Philosophy...
We Create Joy in Our Lives.
We Take Action and Have Fun.
We Are Life-long Learners.
We Believe In Life design and Intentional Living.
We Do Life Independently and Fearlessly.
We Give Generously.
We Never Give Up.
Our Philosophy
We Create Joy in Our Lives.
We Take Action and Have Fun.
We Are Life-long Learners.
We Believe In Life design and Intentional Living.
We Do Life Independently and Fearlessly.
We Give Generously.
We Never Give Up.
Testimonials
Adesanya Ayeni
Ade Ayeni (Nigeria) - Health Analyst, 1st Gen Immigrant, & Dream Maker
Anita da Souza
Anita da Souza (UK) - Coach, Single Mum of 3, & Dream Maker
Cédric Boué
Cédric Boué (France) - Accountant, Dad of 2, & Dream Maker
Gania Shokan
Gania Shokan (UK) - Tech professional, Aspiring Investor, & Dream Maker.
Get instant Access to the Academy!
Here is the investment. Simply choose your payment option below and click the button to begin your adventure:
pay monthly
£47 / month*
Recurring payment:
Pay month to month
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Secure payment via Visa, Mastercard, or American Express
*Prices do not include VAT.
pay annually
£39.16 / MONTH*
BEST VALUE: Save £94 (2 months) when you join. Billed £470/Year.
Hassle Free, No Contracts
Cancel any time
Secure payment via Visa, Mastercard, or American Express
*Prices do not include VAT.
