Financial Joy Academy (FJA) is a step-by-step behaviour change program that we’ve created to help you achieve Financial Independence because we believe no one should be poor due to financial illiteracy.
It is a unique mix of courses and masterclasses, fortnightly coaching by us and guest experts, Daily 5am Club, an inspiring and supportive community of ‘Dream Makers’, monthly masterminds and accountability.
FJA has been created to help you at all stages to take action, get practical knowledge and support to stay motivated to reach Financial Independence faster.
Please read our FAQs before joining FJA.
We achieved Financial Independence in 10 years even with the challenges that come with being First Generation immigrants.
This required a radical change in mindset, the use of creativity, and a relentless focus on Personal Development.
We have created FJA to show you practically how you can do the same but a lot faster using our experiences in creating businesses, property, investing, etc.
In addition, we will walk with you hand in hand no matter your stage of the money journey. All we need is your willingness to take action.
FJA is not for everyone. It’s important that we make that clear.
It has been created for motivated employees, aspiring entrepreneurs or self-employed small business owners.
We refer to our members as Dream Makers, with a focus on learning, working hard, taking action and having fun.
In all, FJA is here to help you create a desirable life of Financial Independence for your family.
If this sounds exciting to you, then we’d love you to join us.
We want you to experience the joy of flexibility and freedom like we do.
We’re able to spend more time with our children, travel and have unique experiences as they grow.
Plus, we’re able to work from anywhere in the world although based in London.
If we ever stop working, our assets continue to make us enough money to cover all our monthly expenses.
This is exactly the financially independent life that we want to teach you how to build.
We have created FJA to be your affordable life learning platform.
We’ll support you personally, together with our community of fellow Dream Makers.
Are you ready to take action and start?
Six Ways We Help You
Live access to Ken & Mary and guest experts through fortnightly 1-hour group coaching calls. These will be ‘Ask Me Anything’ sessions, with questions gathered weekly in advance from our community.
Enjoy monthly interviews and masterclasses from experts in niche areas such as creating and growing online businesses, property investing, financial planning, digital marketing, investing, side hustles, wealth creation, etc.
Courses, Expert Masterclasses, Community, Coaching Calls, Accountability, Dream Maker Community, 5am Club, Masterminds, etc.
A 1 hour deep dive to review your online business, career plans or investment strategy in order to create a plan for progress and specific action steps to achieve your financial goals and dreams.
A step by step walkthrough of your business and future plans to make sure that your goals and actions are fully aligned with your life’s vision.
Control Bootcamp Planner to help you master your money and build the right foundations for wealth creation.
We are Ken and Mary
Founders of Award-winning money blog and YouTube channel, The Humble Penny. We achieved Financial Independence in 10 years aged 34.
I’ve helped to create and grow high growth entrepreneurial business and gained experience in the investment business for over 12 years. I’m a Chartered Accountant (ACA, ICAEW) and hold an MBA from the University of Cambridge. I have also served as an Executive Chief Financial Officer for years and co-created multiple family businesses. I’m a First Generation immigrant.
Mary is a skilled marketer and creative with experience in everything from setting up childcare businesses to video editing to product launches.
Our mission is to inspire you to create a life of freedom for you and your family.
We are Ken and Mary
We Create Joy in Our Lives.
We Take Action and Have Fun.
We Are Life-long Learners.
We Believe In Life design and Intentional Living.
We Do Life Independently and Fearlessly.
We Give Generously.
We Never Give Up.
We Create Joy in Our Lives.
We Take Action and Have Fun.
We Are Life-long Learners.
We Believe In Life design and Intentional Living.
We Do Life Independently and Fearlessly.
We Give Generously.
We Never Give Up.
Testimonials
Ade Ayeni (Nigeria) - Health Analyst, 1st Gen Immigrant, & Dream Maker
Ade Ayeni (Nigeria) - Health Analyst, 1st Gen Immigrant, & Dream Maker
Anita da Souza (UK) - Coach, Single Mum of 3, & Dream Maker
Anita da Souza (UK) - Coach, Single Mum of 3, & Dream Maker
Cédric Boué (France) - Accountant, Dad of 2, & Dream Maker
Cédric Boué (France) - Accountant, Dad of 2, & Dream Maker
Gania Shokan (UK) - Tech professional, Aspiring Investor, & Dream Maker.
Gania Shokan (UK) - Tech professional, Aspiring Investor, & Dream Maker.
Here is the investment. Simply choose your payment option below and click the button to begin your adventure:
Recurring payment:
Pay month to month
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*Prices do not include VAT.
BEST VALUE: Save £94 (2 months) when you join. Billed £470/Year.
Annual Recurring Payment
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*Prices do not include VAT.
FJA plus Exclusive Monthly Coaching with Ken
Plus many other bonuses
Monthly Recurring Payment
Hassle Free, No Minimum Term
Secure payment via Visa, Mastercard, or American Express
*Prices do not include VAT.